ArabyAds, a UAE-based advertising technology company, has raised $30 million in Pre-Series B funding from investment platform AfricInvest. Founded in 2013 in Egypt by Mohammad Khartabil and Mahmoud Fathy, the company is headquartered in Dubai with tech hubs in Tunisia, Jordan, and Egypt. Through its platform, ArabyAds aims to help advertisers in customer acquisition, retention, and monetization.

“ArabyAds is committed to transforming the digital advertising landscape with innovation and has been leading the way to deliver performance advertising with its platform offerings,” Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds, tells StartupScene. “Our fundamentals are strong, and as one of the fastest and profitably-growing companies in the MENA region, ArabyAds is now looking to expand its presence in newer markets where it can leverage its scalable, secure, and end-to-end platforms to help e-commerce businesses scale effortlessly across the globe.”

ArabyAds will use the new funding to expand its footprint, hire new talent, and further strengthen its technology platform. The company’s previous funding was in 2019, when it raised $6.5 million in a Series A round.