Be Bold with Distinctive New Denim Brand Be-Indie

If the classic pair of jeans was to have a turn-of-the-21st-century love affair with the cyberspace aesthetic zeitgeist of the decade, it would look like local Egyptian brand Be-Indie.

Whether it's with their slouchy sexy jeans that dip at the waist, a pair of meticulously frayed jeans shorts, or a model-off-duty pair with cutouts at the waist, Be-Indie’s entire bottoms collection exemplifies the coveted effortless vogue look only seen on magazine covers or scrupulously curated Instagram feeds. “Being independent is a state of mind, it’s the overall resistance to mainstream culture. We are all about evoking realism and authenticity,” the creatives behind Be-Indie (who for now prefer to remain anonymous) tell #CairoScene. “This is not another indie fashion label, it’s an indie lifestyle.”

The brand also makes tops and jackets that range from corseted t-shirts to bleach splattered shirt dresses, and oversized asymmetrical fringe jackets. If you’re looking for an all-encompassing denim label that gives its pieces that sprinkle of everything cool-girl and badass - particularly one that’s locally made in Egypt - you won’t find much quite like Be-Indie.