Online Shop EGVintage Goes IRL With New Cairo Store
Cyber kings and queens, the vintage store serving you all kinds of -core is finally in physical form.
Fast fashion comes with an assortment of major issues, such as the erasure of identity, to major environmental impact, to crimes against the working class - frankly, it’s time to slow down. To reuse and upcycle our clothes in the spirit of sustainability. So when EGVintage - an online platform powered by diligent antique snoopers - opened their first real-life walk-in store in Tagamoa El-Awal, it gave us a chance to drive off the fast fashion lane.
Founded nearly a year ago by an 18-year-old who simply wanted to share how he dressed, the shop has now grown to be a local staple for vintage lovers across all aesthetics and -cores. “I just wanted to share my sense of style and fashion; every single piece I get is something I would wear,” founder Nour tells CairoScene, “Most people where I’m from used to mock my style, but when I noticed some people actually wanted to dress like me is when I started.”
From there, Nour began curating pieces from across the country that captured the cross-cultural essence of the 1990s and 2000s. Spending the early hours of his day meticulously scanning secondhand havens for only the most distinctive pieces, Nour then takes the hottest pieces home to the showroom, where they are photographed and put on display. “I saw that there was a gap in the market. People wanted to try things on before buying, because most people are afraid of the condition vintage clothes are in,” Nour explains. “This way, customers are simply more comfortable, which makes the two months of preparation for the showroom worth it.”
With a dream of becoming a vintage giant in Egypt, EGVintage is doing its part to spread vintage culture and promote sustainability beyond a green tag.