Air France Shows Us Why Elegance is a Journey in Their Latest Campaign

A young woman in a red dress strides across the streets of Paris, her outfit's train trailing behind her, a seemingly endless length of fabric that follows her wherever she goes. And where is it that she chooses to go? Anywhere, it appears. No doors are closed to her. The alleyways are but another pathway, a 5-star restaurant's kitchen is hers to sample from, and the top of the Eiffel Tower is for her to dominate. This is the woman who stars in Air France's new ad campaign, and when she ascends France's iconic tower and lets the train of her red dress flair across the sky and transforms into the airline's logo it becomes clear that she represents the indomitable spirit of the airline, one that looks upwards and onwards towards the future of travel.

"Elegance is a journey" is the byline that appears at the end of the video and it's a sentiment that was more than apparent before it ever appears. There's a certain nonchalance in the way the protagonist saunters across the scene, and it's reflected in the way Air France carries itself from the menus created by world-renowned French chefs to the immaculately crafted uniforms, from the lounges dreamed up by respected designers all the way down to the little touches such as the complimentary champagne in every cabin. It's the Paris we dream of in our fantasies, only it's up in the sky, serving our every desire as we soar through the clouds.