Thursday May 16th, 2024
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Jordanian Brand Meera Toukan Hand Crafts Luxury Plexi-Glass Bags

Crafted by local talent and etched with Arabic motifs, Meera Toukan is all about showcasing culture.

Ziyad El-Helbawy

 Jordanian Brand Meera Toukan Hand Crafts Luxury Plexi-Glass Bags

With each hand-crafted acrylic handbag, Meera Toukan breathes new life into the intersection of modernity and tradition, capturing the essence of the Middle East's rich heritage and cultural identity.

Etched with beautiful and contemporary designs offering a stunning synthesis of traditional Arabic motifs and modern structures, Toukan crafts distinct original pieces that are both cultural statements and wardrobe staples.

“I wanted to shed more light on Middle Eastern heritage and art, because our region is ripe with culture,” founder Meera Toukan tells @SceneStyled. Originally a passion project, the brand evolved and adapted during the COVID pandemic, emerging as an eccentric concept that celebrates the beauty of the Arab world.

With intricate Arabic calligraphy and beautiful patterns etched and embroidered by skilled local artisans, Meera Toukan’s signature hand-crafted plexi-glass handbags are a standout in a world of sartorial conformity. “I want to bring joy and positivity to people, which is why my three-pillar philosophy is: freedom, peace, and love,” she adds.

Beyond their aesthetic allure, these bags symbolise Meera Toukan's unwavering dedication to empowering and supporting local Jordanian craftspeople. They serve as a testament to the timeless importance of preserving and showcasing elements of cultural heritage that transcend mere words. From bold and striking Keffiyeh-inspired patterns to delicately embroidered Arabic words like "hob" (love), each bag weaves a narrative deeply rooted in ancestral wisdom.

“Each clutch in my brand carries a special place in my heart, but the signature one is ‘hob’, which carries a powerful message to girls - of extending love to themselves and those around them.”

In an ever-evolving regional landscape, Meera Toukan paves the way for a new generation of fashion that honours tradition, fosters connection, and redefines the very essence of luxury itself.


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