No need to pinch yourselves, darlings, this ultra-luxe fashion hub in Riyadh is indeed a dream, but it’s as real as it gets. If perhaps Emily Cooper had serendipitously encountered VIA Riyadh scrolling through ‘Instagrammé’, we’d have gotten a pilot episode for Emily in Riyadh long before the Paris-based Netflix show even premiered.

A fully-realized daydream for all fashionistas, - Jimmy James, you might consider remixing your hit - VIA Riyadh has brought together some of the region’s and the world’s most coveted designer labels in one all-encompassing grand lifestyle hub inspired by traditional Salmani architecture in the heart of the Kingdom’s capital.

Preserving Saudi’s local identity whilst injecting a generous dose of global sartorial culture, VIA Riyadh is home to myriad fashion maisons; Italy’s Dolce & Gabbana, Lebanon’s premier courtier Elie Saab, coveted American designer Brandon Maxwell, and classic Italian footwear purveyor Sergio Rossi only scratch the surface of the experience that awaits within.

If perhaps you find yourself wanting to live out your Elle Woods self-care sunday fantasy (although we’d suggest keeping your Bruiser safely tucked in your air-conditioned suite), VIA Riyadh has you covered from top to bottom…

Feeling risqué and itching for a new piercing? Luxury piercing destination Maria Tash awaits. Your darling Valentine-to-be awaiting your presence in the lobby at the St. Regis? You might do well with a curated bouquet from Fleurs De Vie. Care to take a vintage car for a ride around the capital? Exotic automobile exhibition Seven will - with a bit of convincing - hand you the keys.

In essence, VIA Riyadh is no mere shopping, dining, or entertainment hub - it’s all out luxe-fest, and you need to see it for yourself.

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