It’s the time of year when Egyptians home and abroad forget the outside world and vegetate in front of their TVs and indulge in hour after hour of mosalsalat, interjected by hour after hour of commercials. Knowing that this is the peak season, companies save up their budgets and go big for their campaigns that always have everyone talking. Here are our favourites so far:

El Aroussa Tea

A quintessentially Egyptian brand pinpoints a quintessentially Egyptian habit – all those pointless questions.

Vodafone

Etisalat

Is this the end of the genie saga? Etisalat gives its competitors a slap in the face with this cheeky commercial.

Crunch

We all have that relative who thinks they know what all the cool kids are into these days, and will swear they did it first. This new Crunch ad plays on exactly that with hilarious outcomes.

Nescafe

We're not sure if this is a commercial or Wust El Balad's new music video, but it pulls on our heart strings nonetheless.

Fox

Another stab at today's generation, this one cracks us up every time.

Mobinil

A combination of a real guerilla marketing campaign and a feel-good ad, Mobinil strikes gold with its call for do-gooders to make a difference to Egypt.

Lion