Tuesday March 19th, 2024
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Baron Empain Palace to be Transformed into Fashion Destination

’Brands and Designers of Egypt’ is a day-long event that will showcase the best of the local fashion scene at Heliopolis's Baron Empain Palace on October 1st.

Farah Ibrahim

Baron Empain Palace to be Transformed into Fashion Destination

The iconic Baron Empain Palace in Heliopolis is being taken over by a host of local fashion designers and fresh talents in preparation for ’Brands and Designers of Egypt’, a day-long event that will intersect Egyptian history with the local fashion scene on October 1st.

Situated amidst the palace’s Hindu-inspired architecture, you will be able to find designer shows and exhibitor booths from 2 PM until 6 PM with a massive array of local talents. The display will be followed by a nighttime programme from 7 PM until 1 AM, which will include a fashion show by contemporary menswear label Kix Fashion World, the ‘Sunset Flying Dresses Show’ featuring violinist Marsellio and sponsored by Dolato Gelateria with a colour palette based on their ice cream flavours, and a closing ceremony by Egyptian bridal luxury couture brand Sara Onsi.

The event will also include a celebrity red carpet for the star-studded guest list, a jewellery show by Iram, and a runway show for guest of honor ‘La Bourjoisie’, an internationally renowned Lebanese couture house. Organised by Fashion Republic, a regional fashion management company, the event is held by the same faces behind the Middle East Fashion Festival, Egypt’s Top Model Awards, and Jordan Fashion Week 2019. ‘Brands and Designers of Egypt’ is on track to become a bi-annual event, further propelling Egypt’s fashion potential to elevated heights.